Ford Thailand once again generates excitement in the pickup market with the launch of the Ford Ranger Super Duty, a heavy-duty pickup developed to address a significant market gap. Redefining toughness with its ‘Tough Unlimited’ concept.

Thai customers will be the first in the world to experience the double-cab version. Ford also reveals new variants for the Ford Ranger and Ford Everest, offering enhanced performance, technology, and versatile options to meet diverse needs and lifestyles. This underscores Ford’s leadership in the pickup truck and SUV segments at the 47th Bangkok International Motor Show, running from 25 March to 5 April 2026, with exclusive promotions both at the event and across all Ford dealerships nationwide.

In addition, Ford will open vehicle reservations for the Ford Ranger and Ford Everest through multiple channels, including online via www.ford.co.th and onsite at the Motor Show Event as well as at Ford dealerships nationwide.

Ford also continues to enhance the ownership experience through its customer care approach under the concept of “Convenient, Confident, Impressive.” The company remains committed to treating customers like family, under concept customer-centric service innovations which is designed to deliver both value and satisfaction continuously. This includes 24/7 digital support through platforms such as the Ford app and LINE OA Ford Thailand, offering services such as service appointment booking and maintenance status tracking to provide greater convenience. In addition, Ford focuses on delivering long-term value by helping reduce the cost of ownership through a range of maintenance programs, service packages, and benefits under the Ford Rewards Club, ensuring value throughout the ownership journey.