Honda Automobile (Thailand) Co., Ltd. is showcasing its comprehensive range of products at the 47th Bangkok International Motor Show under the concept “Activating Life’s Next Move.” This concept reflects Honda’s commitment to advancing mobility innovation while enhancing every stage of modern living, delivering a forward-looking experience that seamlessly integrates technology, lifestyle, and sustainability.

The exhibition has been thoughtfully designed across four distinct zones, each representing different aspects of contemporary lifestyles. These zones collectively provide visitors with an immersive experience, highlighting Honda’s diverse product portfolio tailored to meet evolving customer needs. Through this approach, Honda aims to inspire freedom of movement and support a wide range of lifestyle choices with products and services that enhance everyday life.

A key highlight of Honda’s presence this year is the exclusive debut in Thailand of two models, the Honda Prelude and the Super EV Concept, which underscore the brand’s vision for the future of mobility and its continued focus on innovation.

The four exhibition zones reflect Honda’s lifestyle-oriented approach to mobility. The Smart Life zone presents advanced mobility solutions through Honda’s xEV lineup, designed to elevate everyday living with intelligent technologies. The Urban Life zone addresses the demands of urban mobility with vehicles that offer agility, efficiency, and convenience in dynamic city environments. The Life Explorer zone encourages freedom of exploration, empowering users to discover new possibilities and embrace journeys without limits. The Life Passion zone celebrates individuality and personal expression through design and performance, featuring the highlight model Honda City e:HEV “THE BLACK OUTSHINE.”

Honda cordially invites visitors to experience its latest innovations and full product lineup at Booths A22 and M1 during the 47th Bangkok International Motor Show, held at Challenger Hall 1, IMPACT Muang Thong Thani, from March 25 to April 5, 2026. Exclusive promotional offers will also be available throughout the event, providing customers with enhanced value and ownership benefits.