ZEEKR sets a new standard of luxury by seamlessly integrating Emotion, Environment, and Experience into one cohesive vision. The brand differentiates itself through “Cultural Luxury” — an approach that not only upholds world-class standards but also connects with the Thai context, brought to life through art, materials, and contemporary design in collaboration with local creators and designers to express the brand’s identity on a deeper level. It is divided into:

– ZEEKR 009 Grand — Mastercrafted Electric Grandeur Zone is designed to deliver an Ultra-Private Luxury experience for clients who value tranquility, privacy, and refined taste. Upon entering, the noise of the motor show fades away, replaced by a sense of calm, elegance, and familiar comfort — much like stepping into a private lounge, shielded from the outside world. The space is enveloped in warm gold and earth tones which creates a sense of “visual warmth” through the crafted lighting that falls softly on every surface, evoking the atmosphere of a contemporary art gallery. It is a space where time “slows down” and ultra-luxury is “felt” in every dimension. Inspired by the understated elegance of Old-Money Living, the Mastercrafted Electric Grandeur Zone is not merely a vehicle display area — it is a space for quality time, private conversation, and a luxury experience that is conveyed naturally through the senses.

– ZEEKR LOUNGE is a private space where guests can consult with sales advisors in comfort and discuss product details at their own pace, accompanied by curated food and beverage offerings that embody ZEEKR Cultural Senses — a refined blend of Thai and international influences, presented through distinctive flavors and beautiful aesthetics.

– Test Drive Area, set along the lakeside multipurpose area at Muang Thong Thani, is arranged as a private reception lounge with a distinctive ambiance. Both AC and DC EV charging points are available on-site, with specialists ready to provide useful guidance on vehicle usage and charging. Test drives are offered for the New ZEEKR X, ZEEKR 7X, and ZEEKR 009, giving guests the opportunity to experience true performance firsthand.

Mr. Alex Bao, General Manager, said “ZEEKR’s growth is not solely focused on expanding our vehicle portfolio across every segment, but also on integrating technology and services into a complete, connected ecosystem. Over the past year, ZEEKR Thailand has received strong market response, with cumulative deliveries of more than 5,700 units nationwide — a clear reflection of Thai consumer confidence and a key driver for our continued investment in both infrastructure and service.”

“On the infrastructure front, late last year we opened Thailand’s first ZEEKR Power charging station at CentralWorld (B1 parking level, columns Q24–Q25), delivering up to 400 kW of charging power. We have continued to expand our charging network across key locations, including our latest station at One Bangkok, ensuring coverage across both central urban areas and major routes. This expansion is not simply about adding more charging points — it is a reaffirmation of ZEEKR’s commitment to building a comprehensive ecosystem that elevates the ownership experience in every dimension, in step with the growing EV market and the evolving needs of our customers.”

“In terms of service excellence, we have established the ZEEKR Training Center in Thailand to develop our after-sales capabilities to the highest standard. We are also preparing to launch the ZEEKR Power | Mobile Charging Service — a mobile charging unit that works like a giant power bank, designed to address common EV pain points such as limited charging access, fully occupied stations, and long wait times. This is another step forward in Smart Infrastructure, making EV ownership even more convenient. The service will be showcased at the Motor Show. Additionally, we have plans to expand the ZEEKR House network to major cities across Thailand, with the Chiang Mai branch set to open soon. All of this reflects ZEEKR’s clear intention and commitment to elevating quality of life through technology, culture, and meaningful experience for Thai consumers over the long term.”

This is the essence of ZEEKR — a world-class electric vehicle brand that seamlessly fuses intelligent technology with luxury. Today, ZEEKR stands firmly rooted in Thailand, building confidence through a “new form of luxury experience” that allows consumers to connect with the brand’s vision on a deeper level — across emotion, feeling, and trust.