The new BMW iX3 50 xDrive M Sport is the first model from the Neue Klasse family to enter full-scale production. This fully electric Sports Activity Vehicle (SAV) represents a significant leap forward in every aspect—from design to in-car technology—delivering an experience that is more intelligent, more powerful, and more distinctive than ever before. It also sets the stage for the introduction of future innovations from Neue Klasse across upcoming BMW models.

The design reinterprets BMW’s iconic heritage through a modern and progressive perspective. The signature kidney grille is vertically oriented, inspired by the original Neue Klasse models of the 1960s. It is further enhanced by BMW Iconic Glow lighting, which highlights the grille frame, replacing the traditional chrome surround.

The squared wheel arches emphasize a strong yet elegant presence, perfectly complemented by 22-inch BMW Individual aerodynamic wheels. At the rear, horizontally extended taillights converge toward the center, creating a bold and dynamic appearance. The luggage compartment offers a maximum capacity of 1,750 liters with the rear seats folded, along with an additional 58-liter storage compartment under the front hood.

Inside, the cabin elevates the driver-centric design philosophy with the BMW Panoramic iDrive system, an advanced display and control interface. The innovative BMW 3D Head-Up Display is positioned above the BMW Panoramic Vision on the driver’s side, projecting navigation information in three dimensions with depth perception. The BMW Panoramic iDrive operates on the newly developed BMW Operating System X.

Performance and driving dynamics are powered by sixth-generation BMW eDrive technology, featuring high-efficiency electric motors, a newly developed high-voltage battery using cylindrical cells, and 800-volt charging technology. The dual-motor all-wheel-drive system delivers an impressive output of 345 kW / 469 hp and a maximum torque of 645 Nm. The vehicle accelerates from 0–100 km/h in just 4.9 seconds and reaches a top speed of 210 km/h. This newly developed drivetrain technology for Neue Klasse reduces energy loss by up to 40%, decreases weight by 10%, and lowers production costs by 20% compared to the fifth-generation BMW eDrive system. The new BMW iX3 50 xDrive M Sport is priced at THB 3,599,000 (inclusive of VAT and BSI Standard Package).