The first “Neue Klasse” model — the BMW iX3 50 xDrive M Sport, together with the locally assembled the i5 eDrive40 M Sport and the special 330e M Sport M Performance Edition (Limited to 33 Units), lead the BMW lineup.

• MINI marks a historic moment with another special model — the MINI John Cooper Works Electric 1965 Victory Edition, inspired by the iconic victory at the 1965 Monte Carlo Rally.
• BMW Motorrad presents the perfect balance between on-road agility and off-road capability with the new BMW R 12 G/S.

BMW Group Thailand is set to participate in the 47th Bangkok International Motor Show, held at IMPACT Challenger Halls 1–3, Muang Thong Thani, from March 25 to April 5. Under the concept “The Iconic Synchronicity – The Context of Perfect Driving,” the brand will showcase the latest lineup of cars and motorcycles, representing significant milestones for BMW, MINI, and BMW Motorrad.

Khun Chris Ju, the President and CEO of BMW Group Thailand, said, “For this year’s Motor Show, all three of our brands come together to present key moments from their histories, carrying forward their legacy from the past into a future driven by vision and innovation. We begin with the new BMW iX3, which represents the future of the BMW lineup across all models and marks the return of the ‘Neue Klasse’ name, a cornerstone of BMW’s global success. This is followed by the new BMW i5, a locally assembled model, and the BMW 330e M Sport, which returns in a new limited-edition M Performance Edition. For MINI, the brand draws inspiration from the rich heritage in both design and performance to create special editions, including the Paul Smith Edition and the latest MINI JCW Electric 1965 Victory Edition. The showcase concludes with BMW Motorrad’s R 12 G/S, a model that delivers all-round agility and strength, ready for both on-road and off-road adventures, presented in a classic design infused with cutting-edge innovation.”

“The new cars and motorcycles unveiled at this event reflect the unique strengths of BMW Group Thailand in delivering world-class innovation, timeless design, and a wide range of driving enjoyment, while catering to customers across all segments in Thailand. We hope that all customers will be inspired and impressed by the vision of the future of the automotive industry that we present at this Bangkok International Motor Show.”