Harley-Davidson officially unveils and announces the full pricing of its complete 2026 motorbike lineup at the 47th Bangkok International Motor Show 2026, clearly reflecting the brand’s spirit of performance alongside its long-standing heritage.

In addition, the showcase features a comprehensive display of parts, accessories, and apparel, including the Harley-Davidson Factory Racing fanwear collection inspired by the racetrack, as well as a wide range of licensed merchandise, all presented in one place. Furthermore, Harley-Davidson welcomes the new members of the Harley-Davidson Freedom Crew 2026, who will help express a more open and diverse brand identity. Those interested can experience Harley-Davidson at Booth M5, Challenger Hall 1, IMPACT Muang Thong Thani, from 25 March to 6 April 2026.

Reinforcing the strength of Harley-Davidson and underscoring its continued success on the national stage, the brand unveils and announces the pricing of its latest 2026 motorbike lineup at this year’s Bangkok International Motor Show 2026. Harley-Davidson presents all 7 models from its latest 2026 motorbike lineup for the first time in Thailand, highlighting significant updates across the Grand American Touring, Custom Vehicle Operations (CVO), Cruiser, Sport, and Adventure Touring families. 

All motorbikes showcased at the event fully reflect a breakthrough beyond limits in performance, technology, and style. They also offer visitors the opportunity to be among the first in the region to experience Harley-Davidson’s latest models up close which is led by the new Grand American Touring models which makes its debut with pricing announced for the first time at the 47th Bangkok International Motor Show 2026. Staring from the Harley-Davidson Road Glide Limited with starting price from 2,171,000 THB, and the Harley-Davidson Street Glide Limited, starting price from 2,071,000 THB, both powered by the high-performance Milwaukee-Eight® 117 VVT engine. As well as a redesigned concept which elevate comfort and performance for long-distance touring. Both models are further strengthening the lineup alongside the Street Glide and Road Glide Touring families, completing the Grand American Touring range more comprehensively.

The Cruiser lineup is also the unveiled and pricing announcement led by the Harley-Davidson Heritage Classic with starting price from 1,331,000 THB; the Harley-Davidson Fat Boy with starting price from 1,283,000 THB; the Harley-Davidson Breakout with starting price 1,273,000 THB; and the Harley-Davidson Low Rider S with starting price from 1,182,000 THB. The lineup is further strengthened by other signature models from Harley-Davidson, including the Harley-Davidson Low Rider ST and Harley-Davidson Street Bob, covering High Output, Custom, and Classic performance styles, all powered by the Milwaukee-Eight® 117 engine.

The Adventure Touring lineup is also the unveiled and pricing announcement led by the Harley-Davidson Pan America 1250 Special with starting price from 950,000 THB. The lineup is further reinforced by the return of the Harley-Davidson Pan America 1250 ST, ready to take on every adventure with outstanding capabilities. It seamlessly combines rugged versatility with the thrilling performance of the Revolution® Max 1250 engine.

The Custom Vehicle Operations (CVO) lineup represents a super-premium limited-edition series, produced in exclusive numbers, and developed for riders seeking the highest level of exclusivity and performance. Each model clearly embodies a distinctive identity of power, craftsmanship, and innovation, while reflecting the top of its design, technology, and exceptional attention to detail that defines Harley-Davidson. The models are showcased at the event include the new Harley-Davidson CVO Street Glide ST and Harley-Davidson CVO Road Glide ST.

The Sport lineup, packed with power, included the Harley-Davidson Sportster S, Harley-Davidson Nightster, and Harley-Davidson Nightster Special, each designed to captivate every gaze. The lineup also introduces a new color option which is Blood Orange available for the Nightster model.

In addition to the newly launched motorbike lineup showcased at the event, Harley-Davidson also celebrates the success of the Harley-Davidson Fat Boy 117, which has received the prestigious “Best Cruiser Heavy Weight” award at the Thailand Bike of the Year 2026. This achievement strongly reflects the model’s outstanding performance and distinctive identity of Harley-Davidson.

Harley-Davidson also unveils the latest Harley-Davidson Factory Racing fanwear collection, igniting the full spirit of the racetrack. The brand also introduces this new apparel collection which is now available at the event. This collection is inspired by the roar of the track and the brand’s long-standing heritage in motorbike racing. The collection conveys a sense of excitement, power, and the signature spirit of Harley-Davidson. It further reflects the brand’s distinctive design and quality craftsmanship, while expressing the unique identity of Harley-Davidson to riders and fans who embrace a lifestyle of freedom and the thrill of the open road.

Harley-Davidson keep continues the Harley-Davidson Freedom Crew Asia by welcoming 2 new members from Thailand to help share the spirit of adventure and inspire the riding community. In addition to unveiling the latest motorbike lineup and new apparel collection, Harley-Davidson continues to strengthen and expand the Harley-Davidson Freedom Crew Asia initiative on an ongoing basis.

In 2026, Harley-Davidson welcomes 2 new members from Thailand whose are passionate riders and storytellers in the world of motorbikes which are Tuck – Boriboon Chanruang and Cha-Oey – Suthada Jongjaiphar. Both will join existing members Guy – Ratchanon Suprakob, Pipe – Borom Vichyadachar, and Annie – Prisana Panyasirinukul to help connect the community, share real riding experiences from their own perspectives, and inspire a new generation to embrace the freedom of the open road.