Chery Thailand, in collaboration with the Society of Automotive Engineers Thailand, Grand Prix International Public Company Limited, and the Thai Automotive Journalists Association, officially hosted the award presentation ceremony for the “Chery V23 Style Up Challenge”—a design competition showcasing innovative vehicle customization ideas from the new generation. The ceremony took place at the CHERY booth during the 47th Bangkok International Motor Show, held at Challenger Hall 1–3, IMPACT Muang Thong Thani, on April 5, 2026, amid a vibrant and dynamic atmosphere. The event was attended by senior executives, industry partners, and members of the media, who were present to witness and celebrate the creativity and achievements of the participants.

Following the official launch of the project on January 15, 2026, the initiative was further promoted through a nationwide roadshow across leading educational institutions, including Poh-Chang Academy of Arts, Chulalongkorn University, King Mongkut’s Institute of Technology Ladkrabang, Silpakorn University, Bangkok University, and Srinakharinwirot University. As a result, the competition received an overwhelming response, with a total of 361 submissions, comprising 253 entries from students and 108 entries from the general public.

From all submissions, the judging panel shortlisted 6 finalists, divided equally into 3 entries from the student category and 3 entries from the general public category. These selected works were showcased at the CHERY booth, allowing visitors to participate by casting their votes for their favorite designs in the Popular Vote category.

The award presentation ceremony was honored by the presence of senior executives, led by Mr. Cedric Chui, President of Chery Thailand; Mr. Jim Li, Executive Director of Chery Thailand; and Mr. Peerapong Eamlumnow, Chief Executive Officer of Grand Prix International Public Company Limited, who jointly presented the awards to the winners.

Mr. Cedric Chui, President of Chery Thailand, stated:
“We would like to extend our congratulations to all winners. Each designer has successfully expressed the unique identity of the Chery V23 with outstanding creativity, while also presenting functional concepts that reflect a deep understanding of modern users. CHERY firmly believes that the creativity of Thai designers will be a key driving force in the future of the automotive industry. We intend for this platform to serve as a bridge connecting the new generation with the automotive sector, and CHERY remains committed to supporting and elevating the potential of Thai designers onto the global stage.”

Mr. Peerapong Eamlumnow, Chief Executive Officer of Grand Prix International Public Company Limited, further stated:

“We are truly delighted to be part of the ‘Chery V23 Style Up Challenge,’ a project that not only provides a platform for the new generation to showcase their creative potential, but also serves as a meaningful bridge connecting academic knowledge with the automotive industry. The six finalist model designs were exhibited at the 47th Bangkok International Motor Show, allowing visitors to appreciate the works and participate in the judging process. This represents an important opportunity for Thai designers to present their creations on an international stage. All selected works clearly reflect the capabilities and fresh perspectives of Thai designers, particularly in their interpretation of the ‘Boxy Style’ identity of the Chery V23, while effectively addressing the needs of modern consumers.

We firmly believe that collaboration among the private sector, industry partners, and educational institutions will play a vital role in driving the sustainable growth of Thailand’s automotive industry, while also supporting Thai designers in reaching the global stage in the future.”

Winners in each category will receive a cash prize or scholarship valued at THB 100,000, along with a trophy of honor and a certificate of recognition. In addition, they will be granted the opportunity to participate in an exclusive study visit to the design department at Chery’s headquarters, as well as attend an international automotive exhibition in the People’s Republic of China. The competition results are as follows:

Student Category

• Winner: Mr. Thanawat Promto (Silpakorn University)
• First Runner-up: Mr. Nattanon Cheewawatnachai (Silpakorn University)
• Second Runner-up: Mr. Ariya Suklert, Mr. Phattharakorn Nuan-in, and Mr. Naphat Mutjalin (King Mongkut’s Institute of Technology Ladkrabang)

General Public Category

• Winner: Mr. Woraset Srisutthinan and Mr. Thongchai Wiwong
• First Runner-up: Mr. Arthit Thobdee and Ms. Tharita Sritiphan
• Second Runner-up: Mr. Nattakit Chantason, Mr. Rujikorn Sirikittisap, and Ms. Rattanamanee Nuansri

Popular Vote Award

The Popular Vote Award was presented to Mr. Woraset Srisutthinan and Mr. Thongchai Wiwong, who received a total of 946 votes, reflecting strong public appreciation for a design concept that combines aesthetic appeal with strong commercial potential.

In addition, a special prize of an iPad valued at THB 12,900 was awarded to a participating voter. The winner is Mr. Pongthas Chantaprasert.

The “Chery V23 Style Up Challenge” reflects Chery’s vision of growing alongside the creativity of Thai designers—transforming inspiration into tangible design and advancing ideas toward real-world production. The project serves as an important platform for nurturing the next generation of automotive designers, empowering them to develop their capabilities and extend their reach onto the international stage. It also underscores a strong commitment to the sustainable development of Thailand’s automotive industry.

For more information, please contact:
Grand Prix International Public Company Limited
Corporate Communications Department
Ms. Thipparat (Aor)
Tel: +66 84 075 4717
Email: th*****@**********co.th