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CHERY launches the Chery Q — the new-design EV debuting outside China for the first time, alongside the V23 in a new color and the TIGGO 8 CSH at Bangkok International Motor Show 2026, highlighting value, advanced technology, and exclusive event promotions.
CHERY Thailand is moving forward aggressively in Thailand’s electric vehicle market at the 47th Bangkok International Motor Show with the debut of the Chery Q, the latest EV model developed to meet the lifestyle demands of modern urban users under the concept of “CHERY HAPPINESS HUB”. The exhibition reflects the brand’s vision of delivering a driving experience filled with happiness, convenience, and confidence on every journey.
This debut marks the model’s first launch outside China, complemented by a lineup of popular models in Thailand, including the Chery V23 — a boxy-design EV, and the Chery TIGGO 8 CSH — a 7-seat plug-in hybrid SUV, reinforcing CHERY’s strong growth direction in Thailand’s rapidly expanding EV market.
CHERY HAPPINESS HUB: A new experience in vehicle purchasing
This year, the CHERY booth is designed to be more than just a vehicle display area. The exhibition is created to be an immersive Experience Space that reflects the concept of Happiness On The Move through a seamless integration of technology, design, and driving innovation.
CHERY is also continuously expanding dealer and service network in Thailand, with a goal of growing from 40 to 70 locations by 2026. This expansion aims to strengthen after-sales service and to enhance the long-term ownership experience for Thai customers.
Highlights of CHERY at Bangkok International Motor Show 2026
Chery Q — A newly designed electric vehicle emphasized on value and comprehensive functionality
Developed under the “Square & Circle” concept, the Chery Q blends angular and curved lines, reflecting a modern yet friendly personality. It is ideal for users seeking a unique and practical electric car for everyday use.
In terms of performance, it features a 122 hp electric motor and a 42.7 kWh battery, providing an agility in city driving. It boasts a maximum range of approximately 420 km per charge (CLTC), supporting 6.6 kW AC charging and V2L for powering external devices.
The interior of the model features a 15.6-inch touchscreen supporting Apple CarPlay and Android Auto, along with voice command, keyless entry, wireless mobile phone charging, and up to 21 ADAS (Advanced Driver Assistance Systems) functions.
The model is priced approximately at 4xx,000 – 5xx,000 baht range. The Chery Q is considered one of the most noteworthy EVs of 2026.
Chery V23 — Boxy Electric Vehicle that comes with 2 New Colors and Off-Road Version
Chery V23 — the popular boxy electric vehicle in Thailand comes with two new Limited Edition colors: Latte Gray and Pop Purple, to cater to customers seeking a stylish and distinctive vehicle.
Another highlight is the special IRONMAN 4X4 ADVENTURE EDITION, developed in collaboration with IRONMAN 4X4 Thailand, enhancing off-road capabilities and offering accessories for those who desire an outdoor lifestyle.
The V23 features a versatile suspension system, 210 mm ground clearance, and both 2WD and 4WD options. The top-of-the-line model boasts a maximum power of 211 horsepower and a maximum range of 430 km (NEDC).
Chery TIGGO 8 CSH — 7-Seater Plug-in Hybrid SUV for family consumption
A premium SUV designed for modern families; it features a plug-in hybrid powertrain combining a 1.5-liter turbo engine and an electric motor for a combined maximum power output of 501 horsepower.
It can travel up to 1,200 km on a single full charge and can accelerate from 0-100 km/h in 6.8 seconds.
The interior standouts with 10-point massage function Queen Seats, a 12-speaker SONY sound system, and a maximum cargo capacity of 1,930 liters.
Promotions of CHERY at Bangkok International Motor Show 2026
Chery Q
- 20,000 THB discount
- Lifetime warranty on the battery and motor (limited to 3,000 customers)
Chery V23
- 10,000 THB discount
- Interest rate starting from 1.98%
- Free Wallbox charger with installation
- Lifetime warranty (limited to 2,000 customers)
TIGGO 8 CSH
- Interest rate starting from 1.98%
- Free first-class insurance
- 8-year or 200,000 km warranty
CHERY clearly demonstrates its growth trajectory in the Thai electric vehicle market with the launch of the Chery Q, which emphasizes value, distinctive design, and comprehensive technology. Meanwhile, the V23 and TIGGO 8 CSH complete the lineup, catering to urban lifestyles, camping enthusiasts, and families.
For those looking for electric or hybrid cars that offer a combination of design, performance, and long-term value, CHERY is another brand to keep an eye on at the 47th Bangkok International Motor Show 2026.
