Mazda officially announces its full-scale entry into Thailand’s EV market with the launch of the All-Electric Mazda6e — a 5-door “NeoFastback” EV that blends elegance with everyday versatility. Its striking design is recognized globally, earning a place among the top three finalists for the 2026 World Car Design of the Year. Built on the concept of “Electrified Perfection in Oneness,” the Mazda6e delivers a seamless harmony between driver and car, fulfilling the expectations of customers seeking a premium Japanese EV. Thoughtfully engineered by Mazda’s Japan-based team, it combines advanced technology with artistic design craftsmanship. Delivering a driving experience where driver and vehicle become one as well as staying true to Mazda’s signature driving experience in every detail. Offered at a surprisingly attractive price starting at 1,169,000 THB.

Mazda highlights strengths that go beyond typical EVs, setting new standards in every dimension. Designed with elegance like a masterpiece under Kodo Design, the Mazda6e features a firm and refined suspension system engineered by Mazda team and our partner. Built with carefully selected premium materials meeting European standards, it is equipped with advanced, future-ready technology. Supported by 84 showrooms and service centers nationwide, Mazda ensures exceptional after-sales care, including Fast Track service bays and 40 body and paint centers. Backed by one of Thailand’s largest parts distribution hubs serving both domestic and ASEAN markets, with a warranty of up to 8 years or 160,000 km as well as customers benefit from genuine parts availability across all components, including the lithium-ion battery, with delivery within 24 hours. Offering up to 654 km of driving range* and DC fast charging from 30% to 80% in as little as 15 minutes** which is providing Thai customers with complete peace of mind throughout ownership.

Mr. Thee Permpongpanth, the president and CEO of Mazda Sales (Thailand) Co., Ltd. said, “Mazda is highly confident that the launch of the All-Electric Mazda6e—manufactured at its dedicated Mazda- plant in Nanjing, China, in collaboration with partners, will strongly appeal to Thai customers. The model offers the same specifications as those sold in Europe, reflecting Mazda’s deep understanding of customer needs by selecting only the very best for the Thai market. This new generation BEV delivers powerful performance and a strong sense of pride in ownership. Developed by Mazda’s engineering team with a human-centric approach, it offers a uniquely Mazda driving experience based on the Jinba-Ittai philosophy—creating a seamless connection between driver and car. The car responds precisely to driver input, with finely tuned steering and braking systems to ensure balanced, intuitive control. Following a successful nationwide showcase and pre-booking campaign, the All-Electric Mazda6e has already secured over 4,000 reservations. Today, Mazda is ready to officially announce its pricing, making one of the best EVs in the market more accessible than ever.”

Pricing for the All-Electric Mazda6e

• Premium Variant – Sporty and meticulously crafted interior with black leather, reflecting elegance in every detail. Priced at 1,169,000 THB.
• Exclusive Variant– Exudes luxury and sophistication at a Masterpiece level, featuring tan Nappa Suede interior with special design touches in every element for a superior travel experience. Priced at 1,199,000 THB.