Mazda officially announces its full-scale entry into Thailand’s electric vehicle market, marking a significant milestone with the unveiling of the ALL-NEW MAZDA CX-6e for the first time in Thailand and the ASEAN region (ASEAN Premiere). The 100% electric crossover SUV combines Mazda’s distinctive design identity with advanced technology which delivers a new level of driving experience. At the same time, Mazda officially introduces the All-Electric Mazda6e with a starting price at 1,169,000 THB.

The All-Electric Mazda6e — a 5-door “NeoFastback” EV that blends elegance with everyday versatility. Its striking design is recognized globally, earning a place among the top three finalists for the 2026 World Car Design of the Year. Built on the concept of “Electrified Perfection in Oneness,” the Mazda6e delivers a seamless harmony between driver and car, fulfilling the expectations of customers seeking a premium Japanese EV. Thoughtfully engineered by Mazda’s Japan-based team, it combines advanced technology with artistic design craftsmanship. Delivering a driving experience where driver and vehicle become one as well as staying true to Mazda’s signature driving experience in every detail. Offered at a surprisingly attractive price starting at 1,169,000 THB.

Mazda highlights strengths that go beyond typical EVs, setting new standards in every dimension. Designed with elegance like a masterpiece under Kodo Design, the Mazda6e features a firm and refined suspension system engineered by Mazda team and our partner. Built with carefully selected premium materials meeting European standards, it is equipped with advanced, future-ready technology. Supported by 84 showrooms and service centers nationwide, Mazda ensures exceptional after-sales care, including Fast Track service bays and 40 body and paint centers. Backed by one of Thailand’s largest parts distribution hubs serving both domestic and ASEAN markets, with a warranty of up to 8 years or 160,000 km as well as customers benefit from genuine parts availability across all components, including the lithium-ion battery, with delivery within 24 hours. Offering up to 654 km of driving range* and DC fast charging from 30% to 80% in as little as 15 minutes** which is providing Thai customers with complete peace of mind throughout ownership.

The Premium variant is priced at 1,169,000 THB. It features with a black leather cabin that is delivering a sporty and modern look. The Exclusive variant is priced at 1,199,000 THB, further elevating the interior with tan Nappa leather and suede materials.

Reservation is now available from today with receiving the 8-year Electric Mazda Ultimate Service (e-MUS) package, which includes:

• Vehicle warranty for 8 years or 160,000 km (whichever comes first)
• Free Electric Mazda Care – an EV maintenance package for 8 years or 160,000 km
• Lithium-ion battery warranty for up to 8 years or 160,000 km
• Free 24-hour roadside assistance for 8 years or 160,000 km
• Free first-class insurance from Mazda Premium Insurance
• Free ABB home charger from Switzerland with nationwide installation, valued at 39,990 THB
• Free Mazda Connectivity for 5 years