Major campaign “Lifetime Warranty” – Reinforce Long-Term Confidence

At the 47th Bangkok International Motor Show, not only unveiling several new energy vehicles, BYD and RÊVER Automotive are rolling out a special campaign to stimulate Thailand’s EV and plug-in hybrid market. The campaign focuses on building long-term consumer confidence through warranty packages and benefits designed to support real-life daily usage.

This approach reflects BYD’s strategy to make new energy vehicle technology more accessible, while addressing key consumer concerns regarding maintenance costs and battery durability.

Campaign: “2026 Motor Show Guarantee” An Exclusive Benefits only at Motor Show 2026

BYD introduces the “2026 Motor Show Guarantee” campaign to reinforce value and confidence in purchasing decisions for customers who book a vehicle at the event. The campaign is designed to ensure customers receive well-structured offers with clear and transparent benefits.

This campaign covers new energy vehicles under both BYD and DENZA, its premium brand, with the aim of enhancing confidence among consumers who are considering transitioning to electric vehicles or plug-in hybrids for the first time.

Lifetime Warranty Sets a New Standard for Confidence in EV Ownership

One of the key highlights of the campaign is the Lifetime Warranty package only for customers who book a BYD vehicle at Motor Show 2026 which is one of the offers that helps reduce customer’s concerns about long-term ownership costs.

The package reflects the brand’s confidence in the quality of its Blade Battery technology and continuously developed electric powertrain, especially in terms of safety, durability, and performance.

The Lifetime Warranty also serves as a key factor in strengthening consumer confidence among those transitioning from internal combustion engine vehicles to energy vehicles.

Ecosystem Strategy to Support New Energy Vehicle Users

BYD and RÊVER Automotive continue to prioritize the development of a comprehensive ecosystem for new energy vehicles in Thailand, including dealer networks, after-sales services, and enhancing consumer understanding of EV technology.

This approach aims to enable users to adopt electric vehicles with confidence, while supporting the continued expansion of Thailand’s EV market.

BYD’s Motor Show 2026 campaign represents one of the more compelling offerings for consumers considering electric vehicles or plug-in hybrids, particularly with the Lifetime Warranty package, which helps reinforce long-term ownership confidence.

The offers presented at the event reflect the brand’s vision of making new energy vehicle technology more accessible, while supporting Thailand’s transition toward sustainable clean energy adoption.