Mercedes-Benz (Thailand) officially introduces the all-new electric CLA, its first fully electric vehicle of 2026, under the concept “CLASS OF ITS OWN.” The model defines a new benchmark for future mobility, recognized with the “Car of the Year 2026” award and a 5-Star safety rating from EURO NCAP. Mercedes-Benz also invites all automotive enthusiasts in Thailand to join the celebration of 140 years of automotive innovation through the special “140 Years of Innovation Offer” at the 47th Bangkok International Motor Show.

For this launch, Mercedes-Benz further extends the experience by introducing the CLA Community, a new lifestyle platform that covers a wide range of activities. This includes sports activities such as the City Run event “The Urban Performance by The all-new electric CLA,” as well as the “MercedesTrophy” golf tournament, which will be held continuously throughout the year.

The platform also includes various activities in music, highlighted by a performance from artist “Rejizz,” who premieres a new song for the first time at Motor Show 2026. In addition, Mercedes-Benz collaborates with the brand BWB (BitchWithBrain), co-founded by well-known influencers “GoyNattyDream,” consisting of Goy Arachaporn, Natty Nattanat, and Dream Apichaya, introducing two special lipstick collections: BWB Friendly Matte Lip Cream in FIRECRACKER RED and BWB Plumping Lip Glass in SPOTLIGHT TAKER.

In addition, Mercedes-Benz (Thailand) plans to expand its electric vehicle infrastructure this year by installing charging stations in luxury lifestyle locations, as well as upgrading charging stations at more than 12 partner hotels. This initiative aims to enhance confidence and convenience for customers who own Mercedes-Benz fully electric vehicles.

Visitors are invited to experience Mercedes-Benz at IMPACT Challenger Hall 2, Muang Thong Thani, from 25 March to 5 April 2026.